Grow better leads – produce better sales

The government is the largest consumer in the country.  Are you strategically positioned to capture government’s ongoing requests for purchasing goods and services?  If you want to grab a share of government market, Green Thumb Business Development can provide you the tools for achieving your goals in this market.

·      Research Assessment.  Green Thumb begins by gaining an understanding of your core competencies, organization, operations, marketing, and financials.  This knowledge is critical in matching your unique products/services to government spending and for maximizing your sales efforts.  Another critical component of the assessment continues with a discussion of where you are in the “Selling to the Government” cycle.  For example, do you have a GSA Schedule?

   o  If not, we will research the government market and offer an opinion of whether it is in your best interests to utilize this contract vehicle to market to the government

o  If so, we will research the government market and determine which agencies offer the greatest number of opportunities for your company so you can maximize your sales efforts

End result, this Research Assessment provides you with valuable information for making key decisions on how to allocate your sales staff, their time, and your Sales & Marketing budget.  Certainly, you can move forward and do a “Selling to the Government” campaign in-house.  Alternatively, by partnering with a dedicated team of specialists, Green Thumb can support your campaign and concentrate efforts, on your behalf, by targeting these selected government markets by developing your government sales plan.

·        Business Development Plan.   The opportunities are out there; tracking them down, making the connections, and managing ongoing contacts, remains the most common challenges companies face.  Green Thumb helps you meet these challenges head-on by designing a business development plan tailored to your goals. This plan includes building a solid foundation for supporting your plan and the engine to keep this going.

o  Foundation.  The cornerstone for your success will be these items:

§  An effective CRM system for managing key relationships with your government contacts, compiling valuable information on these contacts, and maintaining ongoing communications

§  Specific collateral for the government market that includes such information as your GSA contract number, DUNS, NAICS, CAGE, CCR

§  A government oriented web site or separate tab on your existing web site with pertinent related links and the same information as your supporting collateral

§  A skillfully crafted “Value Proposition” that resonates with the government buyers

o  Ongoing.  Our Business Development Specialists work with your management team to develop the approaches for your target agency(s).  This means:

§  Building relationships with the decision makers along with their desired method of communication and frequency for receiving information

§  Gaining an understanding of their needs, priorities, how they purchase, and when they purchase

§  Formulating a critical Social Media Plan that keeps these contacts informed with the latest news, new or improved products, whitepapers, press releases, etc. 

Don’t let government spending go to your competition!  Contact us today to see how we can help you too!

Ken Pirkl, kenp@greenthumb-bizdev.com, Cell:  651.233.3663

Ask us for our white paper on "Getting More Sales from your Trade Show Events" or additional help on lead generation strategies at  Contact us

Remember, grow better leads - produce better sales!

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